About Our Story

Crafting quality products since 2015

Short for Women, Hand-made & Eco-friendly, WHE is a design driven, ethical Jewelry label started in the year 2020 with an aim to connect the Women artisans to the end market by inspiring consumers to buy high quality eco-friendly, handmade products crafted to their needs. Our Artisanal Jewelry is handcrafted with the hallmark of love, mindfulness and eco-consciousness.

We are an all women organisation from management team to Artisans.


The company started in 2015 with a vision to empower underprivileged women so that she becomes financially independent & emotionally secure. We are committed to create livelihood opportunities for these women from marginalized communities at every stage of the supply chain. Whe aim to build an eco-system for marginalized women to learn and grow by creating micro-entrepreneurs out of them, who are in turn are trained to lead groups of other women artisans.

Our constant endeavour is to experiment & explore newer earth-friendly raw materials, processes & systems to evolve in a zero waste Company. We transform garment-cutting waste fabric, old papers, natural stones, recycled metals, natural fibre, lost art-forms & techniques into sustainable yet trendy fashion & lifestyle products. We made it our mission to offer consumers more sustainable eco-friendly alternative without compromising on quality, fashion & functionality.

Our Vision & Mission

Our Vision


To build a sustainable, women-led ecosystem where marginalized artisans achieve financial independence, creative expression, and dignity—while offering consumers beautifully handcrafted, eco-friendly alternatives that protect the planet and celebrate conscious living.



Our Mission


To empower underprivileged women through skill development, fair opportunities, and leadership pathways, while crafting ethical, zero-waste jewelry and lifestyle products using recycled and natural materials—bridging traditional craftsmanship with modern sustainable fashion.






  • Made By WOMEN

    We are an all women organisation from top management to artisans. Majority of raw material is also sourced from women manufacturing groups. Only 27% women in India are working, one of the lowest globally. We are committed to create livelihood opportunities for women from marginalized communities

  • HANDMADE

    Each piece of Whe accessory is handmade using variety of art and craft techniques. Some of these techniques have been practiced for centuries. We minimize the use of machines in our manufacturing process in order to ensure employment for more women. 

  • ECO-FRIENDLY

    We love to experiment with our raw material. Fashion is 2nd most polluting industry. We wish it to be more sustainable. We transform garment cutting waste fabric, old papers, natural stones, recycled metals, natural fiber etc into sustainable yet trendy fashion accessories.

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Women empowered

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Women trained

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craft forms revived

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crafts groups empowered

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kilos of waste up-cycled